Case Study · Corporate Event · Industrial B2B
Schneider Electric Korea — Global Industrial B2B Corporate Event in Seoul
Corporate event for a Fortune Global 500 industrial automation and energy-management leader, produced end-to-end (A–Z) by REFAD — stage, B2B run-of-show, video, and on-site operation in Seoul.
By REFAD Team · Published 2026-04-20
Key Stats
FG 500
Fortune Global 500 client
EN/KR
Bilingual run-of-show
1 PM
Single point of accountability
A–Z
End-to-end in-house delivery
Client
Schneider Electric Korea
Format
Corporate Event · Industrial B2B
Region
Seoul, Korea
Scope
End-to-end production
The Challenge
Schneider Electric — the French Fortune Global 500 leader in industrial automation, energy management, and industrial digital transformation — required a corporate event in Seoul aligned to the operational standards expected of a multinational industrial enterprise. The brief required a production partner who could simultaneously handle (a) a stage and visual identity faithful to Schneider Electric's global brand system, (b) bilingual (English / Korean) run-of-show coordinating global executives and Korean industrial customers and partners, (c) video collateral suitable for a B2B industrial audience, and (d) protocol-level operational discipline expected by Fortune Global 500 communications and marketing teams. Above all, the client required one accountable partner — not a patchwork of vendors — with proven experience handling multinational industrial brands operating in the Korean market.
REFAD's Approach
- Unified in-house team — planning, design, video, technical production, and IT all delivered by a single REFAD team, removing vendor coordination overhead for the client's Korean / APAC marketing lead.
- Industrial B2B brand fidelity — stage and spatial concepts honoring Schneider Electric's global visual identity, with material and lighting choices appropriate to an industrial enterprise audience rather than consumer-style production.
- 3D-visualized stage proposal — enterprise-grade stage rendered in Rhino + KeyShot + Enscape before construction, so global brand and Korean teams could align with confidence.
- Bilingual run-of-show — English-medium cue sheets and Korean operational briefings, with simultaneous interpretation prepared as needed.
- On-site command — dedicated PM, technical director, and floor managers from REFAD's in-house technical division, briefed on multinational B2B audience expectations.
Delivered Scope
Stage & Space
Main stage concept, LED scenic, signage, demo zones, registration flow.
Technical
Sound, lighting, LED walls, camera switching, simultaneous interpretation, rehearsals.
Video Content
Opening VCR, executive keynote support, sketch film for global comms.
Operations
Bilingual run-of-show, VIP and partner flow, on-site PM, briefing rehearsals.
Outcome
Schneider Electric's Korean event was executed to global Fortune 500 industrial-brand standards with a single point of accountability. The engagement extended REFAD's track record with multinational industrial clients (alongside Atlas Copco, Volvo Group, SAAB) and reinforced REFAD's positioning as a trusted production partner for European and global industrial enterprises operating in Korea.
Why Global Industrial Enterprises Choose REFAD
- Industrial B2B track record — Atlas Copco (Sweden), Volvo Group (Sweden), SAAB (Sweden), Schneider Electric (France), and adjacent enterprise B2B brands.
- Bilingual-by-default — EN/KR project management, with multinational reach across Atlas Copco, Volvo Group, SAAB, UNICEF, Swedish Embassy, UAE Embassy, ECS&NICE CXone, Ulthera / Merz Aesthetics APAC.
- One-team integration — planning, design, video, technical, IT all in-house; no vendor patchwork — important for global brands with lean Korean / APAC marketing staff.
- Patent-pending system for event concept-based stage layout and run-of-show generation — repeatable quality, not one-off creative.
- 10-year heritage — REFAD (est. 2025) inherits MUSITEC's (2015–2024) decade of production expertise, vendor network, and equipment.
- Award recognition — 2026 Forbes Korea Consumer-Selected Best Brand Award (Marketing Agency Category).
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