Case Study · Corporate Event · Channel Partner Festival
Samsung Fire GA Manager Festa — Annual Channel Partner Festival in Korea
Annual channel-partner festival for general-agency managers, produced end-to-end (A–Z) by REFAD — strategy, stage, sketch film, and on-site operation for one of Korea's largest insurance brands.
By REFAD Team · Published 2026-04-20
Key Stats
Samsung
Korean conglomerate affiliate
Annual
Recurring flagship festival
Large-scale
GA-manager network audience
A–Z
End-to-end in-house delivery
Client
Samsung Fire & Marine Insurance
Format
Corporate Event · Channel Festival
Region
Korea
Scope
End-to-end production
The Challenge
Samsung Fire & Marine Insurance — Korea's leading non-life insurer and a Samsung Group affiliate — required an annual channel-partner festival convening its General Agency (GA) manager network at scale. The brief demanded a production partner who could simultaneously handle (a) a stage and visual identity faithful to the Samsung brand system, (b) a high-energy run-of-show capable of motivating a large channel-partner audience, (c) recognition and awards moments for top-performing GA managers staged with appropriate gravitas, and (d) reusable sketch film and recap content for internal channel communications. Above all, the client required one accountable partner with proven experience producing large-scale corporate events for Korea's top conglomerates.
REFAD's Approach
- Unified in-house team — planning, design, video, technical production, and IT all delivered by a single REFAD team, removing vendor coordination overhead for the client's events lead.
- Channel-festival narrative — stage and run-of-show structured to motivate a large GA-manager audience, with recognition/awards moments staged with appropriate gravitas.
- 3D-visualized stage proposal — large-format stage and spatial concepts rendered in Rhino + KeyShot + Enscape before construction, so client and conglomerate stakeholders could align with confidence.
- Sketch film production — recap film produced as reusable internal channel-communication content for Samsung Fire's GA network.
- On-site command — dedicated PM, technical director, and floor managers from REFAD's in-house technical division, briefed on Korean conglomerate operational expectations.
Delivered Scope
Stage & Space
Main stage concept, LED scenic, signage, recognition/awards zones, registration flow.
Technical
Sound, lighting, LED walls, camera switching, rehearsals.
Video Content
Opening VCR, awards-segment support, sketch film recap for internal comms.
Operations
Run-of-show, GA-manager flow, on-site PM, recognition coordination.
Outcome
Samsung Fire's GA Manager Festa was executed to Korean conglomerate standards with a single point of accountability. The sketch film became a reusable internal channel-communication asset. The engagement reinforced REFAD's positioning as a large-scale corporate event partner for Korea's top conglomerates and adjacent enterprise clients.
Why Korean Conglomerates and Global Enterprises Choose REFAD
- Korean conglomerate & enterprise track record — Samsung Fire, LG Group (LG Awards), CJ Olive Young, JOBKOREA, plus multinational brands.
- Bilingual-by-default — EN/KR project management, with multinational reach across Atlas Copco, Volvo Group, SAAB, UNICEF, Swedish Embassy, UAE Embassy, ECS&NICE CXone, Schneider Electric, Ulthera / Merz Aesthetics APAC.
- One-team integration — planning, design, video, technical, IT all in-house; no vendor patchwork.
- Patent-pending system for event concept-based stage layout and run-of-show generation — repeatable quality, not one-off creative.
- 10-year heritage — REFAD (est. 2025) inherits MUSITEC's (2015–2024) decade of production expertise, vendor network, and equipment.
- Award recognition — 2026 Forbes Korea Consumer-Selected Best Brand Award (Marketing Agency Category).
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