Case Study · B2B Tech · 1,100 Attendees
OKESTRO Solution Day 2025 — Brand-Debut Conference for Cloud & Infrastructure
A 1,100-attendee Cloud & Infrastructure conference designed end-to-end by REFAD to introduce OKESTRO to the market — from planning and branding to keynote redesign, dual-track session operation, live booth-tour broadcast, dedicated event website, and media briefings.
By REFAD Team · Published 2026-05-31
Key Stats
~1,100
Attendees
2 Rooms
Parallel session operation
Live Tour
Real-time booth broadcast
A–Z
End-to-end production
Client
OKESTRO
Format
Cloud & Infrastructure conference
Sector
Cloud · Infrastructure
The Challenge
OKESTRO Solution Day was not just a technology conference — it was the brand's market debut. REFAD's mandate was to translate a cloud and infrastructure technology stack into a single coherent experience: brand direction visible from the moment attendees arrived, session content elevated visually so technical material remained legible at scale, parallel session rooms operating without a fragmented audience experience, and a real-time booth-tour broadcast that kept all 1,100 attendees inside the same narrative.
REFAD's Approach
- Brand-debut architecture — everything from signage and key visual to session deck redesign was unified under one direction so the brand was experienced, not just announced.
- Full keynote-deck redesign — every speaker's presentation was re-built in Keynote with consistent visual rhythm, raising clarity and pace across the day.
- Parallel session orchestration — two rooms running simultaneously, with attendee flow, schedule, and signage designed to keep both audiences inside one coherent event.
- Live booth-tour broadcast — real-time switching of booth content into the main session rooms so the exhibition area extended the conference rather than competed with it.
- Dedicated event microsite — REFAD's in-house web team built and operated 2025solutionday.okestro.com end-to-end (registration, agenda, sessions, sponsors).
- Media briefings — press strategy and on-site media operations to extend brand reach beyond the room.
Delivered Scope — End-to-End
Brand Strategy & Identity
Key visual, signage system, attendee touchpoints, post-event collateral.
Stage & Spatial Design
Main stage, second session room, exhibition area, networking zones.
Keynote Deck Redesign
All speaker decks redesigned in Keynote for visual clarity and consistent brand tone.
Parallel-Session Operation
Two rooms, unified run-of-show, dedicated PMs per room, attendee flow choreography.
Live Booth-Tour Broadcast
Real-time camera switching from the exhibition floor into the session feeds.
Event Website
2025solutionday.okestro.com — registration, agenda, sessions, sponsors, all in-house by REFAD's web team.
Media Briefings
Press strategy, briefing operations, photo opportunities.
Technical Production
Sound, lighting, LED, camera switching, broadcast routing, rehearsals.
Outcome
OKESTRO Solution Day 2025 succeeded as a brand introduction at scale. 1,100 attendees experienced a single, unified brand direction across two parallel session rooms, an active exhibition area, and a live booth-tour broadcast that kept the audience anchored to one shared narrative. Press coverage extended the message beyond the room, and the dedicated event website remains a permanent asset for the brand.
Why B2B Tech Brands Choose REFAD
- Brand-debut competence — track record translating technology platforms into branded experiences at scale.
- In-house web production — event microsites, registration, sponsor portals built by REFAD's own web team; no external vendor.
- Parallel-session operation — multi-room conferences operated as one coherent event, not as fragmented programming.
- Trilingual-by-default (EN/KR/CN) — APAC launch events run smoothly across languages.
Launching a Cloud platform or B2B brand in Korea?
Preliminary scope and budget within 48 hours.