Case Study · Public Diplomacy · Policy Forum
KOPIST High-Level Tourism Policy Forum — OECD-Level Dialogue in Seoul
Korea's flagship inter-governmental tourism policy forum — convening minister- and vice-minister-level officials from OECD member states — planned and executed end-to-end by REFAD for the Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization.
By REFAD Team · Published 2026-05-31
Key Stats
OECD
Member-state participation
Minister-level
High-level dialogue
EN/KR
Multilingual operations + interpretation
A–Z
End-to-end planning + branding
Clients
MCST · Korea Tourism Organization
Format
Inter-governmental policy forum
Audience
OECD ministers / vice-ministers
Scope
Planning · branding · execution
The Challenge
The Ministry of Culture, Sports and Tourism (MCST) and the Korea Tourism Organization needed a forum that would do more than present national positions. The brief called for a structured environment in which OECD member-state delegations — at the minister and vice-minister level — could engage in implementation-grade policy dialogue on sustainable tourism. The agency partner had to handle (a) diplomatic protocol consistent with senior-official attendance, (b) a session architecture that flowed national policy cases into actionable industry insight, (c) a brand and stage system befitting an inter-governmental venue, and (d) flawless multilingual operation across all delegate touchpoints (English-medium with Korean operational briefings; Chinese available on request).
REFAD's Approach
- Implementation-first session architecture — moving beyond a presentation-led format, each session was sequenced so national case studies flowed into industry insight and then into actionable next steps, giving delegations a continuous narrative across the agenda.
- Diplomatic protocol production — seating, signage, and on-site movement designed to senior-official standards; dedicated coordination with delegation protocol officers.
- Unified brand system — a single visual identity applied from signage to delegate kits to broadcast graphics, maintaining a coherent high-level diplomatic tone.
- Multilingual operations — English-medium run-of-show with full Korean operational briefings; simultaneous interpretation booth, headsets, and audio routing integrated into the broadcast feed. Chinese-language capability available on request.
- Government-grade documentation — formal records, recordings, and outcome materials prepared for cross-ministry archiving and OECD-side follow-up.
Delivered Scope — End-to-End
Forum Planning & Programming
Session architecture, speaker flow, agenda design, panel structure aligned with policy outcomes.
Forum Branding & Identity
Key visual, signage system, broadcast graphics, delegate kits, podium and stage scenic.
Diplomatic Protocol
VIP movement choreography, seating diplomacy, head-of-delegation handling, photo opportunities.
Multilingual Operations
English run-of-show, Korean operational briefings, simultaneous interpretation booth, headset distribution. Chinese on request.
Technical Production
Sound, lighting, LED, camera switching, broadcast feed, rehearsals.
Documentation & Records
Forum proceedings record, photography, video recording, official-archive-grade deliverables.
Outcome
The forum delivered a high-level dialogue environment in which OECD delegations could move beyond information exchange into implementation-grade discussion. Each session connected cleanly to the next so that policy positions translated naturally into expansion-stage thinking. The integrated visual identity, protocol-grade operation, and multilingual fluency made the forum reusable as a reference standard for future inter-governmental events hosted by MCST and the Korea Tourism Organization.
Why Government & Public Sector Choose REFAD
- Diplomatic experience — proven track record with diplomatic missions in Seoul and inter-governmental forums.
- Trilingual operations (EN/KR/CN) — protocol-grade run-of-show across languages, with interpretation infrastructure integrated end-to-end.
- One-team integration — planning, branding, production, technical, and IT all in-house; no procurement-side vendor patchwork.
- Government-grade documentation — record and archive deliverables suited to ministry follow-up and multilateral reporting.
Planning a public-sector or inter-governmental forum?
Reach out for preliminary scope and budget guidance within 48 hours.