Atlas Copco MVI Bootcamp: Global Technical Conference in Incheon

The brief

VPs and senior technicians from Atlas Copco offices around the world gathered in Korea to discuss technology. The project brought conference production together with arrivals, accommodation, transfers and hospitality. The client needed a coordinated plan across those workstreams.

A venue that supported the whole visit

We selected Paradise City Hotel in Incheon with international arrivals in mind. Our site visit covered the ballroom, foyer, guest rooms and participant routes. Rooming plans and transfers were prepared alongside the conference programme.

From a shared visual plan to the live stage

The key visual brought together automotive technology, digitalisation, the MVI division’s design assets and recognisable Korean landmarks in a blue palette. We used 3D drafts to align the main stage and the separate technical demonstration spaces before production.

One programme, several working spaces

Alongside the main ballroom, separate seminar rooms supported division-specific exhibitions and demonstrations. English cue sheets and Korean operational briefings connected the programme with the on-site technical teams. Stage screens, lighting, audio and video were coordinated through rehearsals.

Beyond the conference room

We coordinated dietary requirements, restaurant bookings and transport as part of the guest programme. The final-day Seoul itinerary included Gyeongbokgung, Samcheonggak and Gwanghwamun. Video production ran alongside the live programme, leaving the client with highlight and interview content to use afterwards.

REFAD’s scope

• Planning and project coordination
• Visual identity and 3D stage proposals
• Accommodation, arrivals and transfers
• Technical demonstration spaces
• Stage, sound, lighting and video
• Bilingual cue sheets and on-site coordination